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ANALYTICS & INSIGHTS
The New Digital Consumer Shopping Journey
June 05, 2024
Our latest issue of Data in Motion gives lotteries a quick snapshot of digital shopping to help them remain in step with current trends in the new digital consumer journey, so they can plan for an increasing gravitation to online purchases.
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The Impact of EVs on Lottery
May 22, 2024
With summer road trip season upon us, convenience stores and gas stations are adapting to changes brought by the increasing number of electronic vehicles. Without innovation to serve emerging opportunities, fewer in-store visits pose a threat to lottery sales. Our latest issue of Data in Motion takes a look at the situation.
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ANALYTICS & INSIGHTS
Payment Method Trends
May 08, 2024
In today’s world, many consumers prefer cashless payment methods, including cards and mobile apps, for their retail purchases. All but a few lotteries allow cashless purchasing to align with consumer expectations. In this issue of Data in Motion, we provide a high-level view of recent trends in payment methods like e-/mobile wallets and explain how lotteries can move in the right direction to meet consumers where they are.
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ANALYTICS & INSIGHTS
U.S. Advertising Trends
April 24, 2024
In 2023, U.S. companies spent nearly $400 billion on ads, with the retail industry representing 15% of that spend. As digital channels replace traditional advertising, understanding trends can help lotteries develop relevant ad campaigns that support their responsible growth. In this issue of Data in Motion, we share some insights from the recent Statista Advertising & Media Market Insights report.
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pdf, 350 KB
ANALYTICS & INSIGHTS
NACS 2023 Domestic Store Count Report
April 10, 2024
With 63% of lottery sales taking place at convenience stores, understanding trends in the C-store industry can help lotteries create strategies for success. In this issue of Data in Motion, we share key findings on the health of the C-store industry from the National Association of Convenience Stores 2023 Annual Report.
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ANALYTICS & INSIGHTS
CY2023 Sales Summary
March 27, 2024
In calendar year 2023, U.S. lottery sales saw a 2% increase over 2022, with terminal-based games the primary growth driver across product lines. In this issue of Data in Motion, we take a closer look at instant game sales and gross gaming revenue by price point over the past year, as well as terminal-based game sales and GGR by category.
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pdf, 495 KB